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By Andrea Rademan

When her high-powered clients lamented that rich desserts were playing havoc with their weight, Masako Kawashima who, as president of JEC International, arranges concert tours of Japan for headliners such as Stevie Wonder, Rod Stewart, and The Rolling Stones, bought a soft-serve machine and started experimenting with yogurt recipes in her kitchen. Now, with Randy Phillips, CEO of AEG Live, a subsidiary of Anschutz Entertainment Group (Staples Center, et al) she's opened SNO:LA (244 N, Beverly Dr, BH; 310-274-2435). It's yogurt heaven, when natural, organic fruit purees take the place of white or refined sugars, and organic dairy products make up seasonally rotating flavors such as Italian Tart (natural), Dulce de Leche, Chocolate Cremita, Pomegranate, Sour Cherry, Mango, and Espresso Chip. Wonderful alone, they can be topped with a rotating selection of nearly three dozen gourmet toppings from gorgeous fruits of goji berries (used in Far East medicine), nata-de-coco (touted to reduce cholesterol); fiber-rich aloe vera; various mochi; and organic gummy bears in hazelnut streusel, toasted coconut, and chocolate nibs. Verrines (yogurt parfaits) include Chocolate Opulence (chocolate sauce and fresh strawberries); Prana Burst (pomegranate yogurt with fresh berries and organic granola); and Angel Symphony (sour cherry yogurt with fresh berries and organic granola); and Angel Symphony (sour cherry yogurt with chocolate and sour cherry sauces and hazelnut streusel); or devise your own. Take-out and Party Packages come in reusable insulated bags. Most ingredients are locally sourced and a portion of the proceeds go to charity. SOme women lust for designer clothes but Masako's ultimate goal is to have her own cow and make every last drop of dairy from scratch. Open daily at noon. Check for closing times.

[via Venice]